E-COMMERCE IS VITAL FOR TODAY'S RETAILER
IF YOU'RE A LOCAL RETAILER, YOU MAY BE WONDERING
Why Go Online?
Today, E-commerce is not just a luxury for retailers—it’s become a necessity. Without an E-commerce site, retailers limit the potential for their business to grow.
Here are just a few reasons why local retailers should pursue E-commerce for their business:
Customers Buy Where, How, and When they Want
If in-store is the only way potential customers can buy your products, you are missing out on a huge population of shoppers who prefer and often insist on shopping via the web. Today, over 50% of purchases are made online, and that trend is only growing. E-commerce gives you 24/7 store hours and puts your products where more and more customers want to find them.
E-commerce Drives In-Store Sales
Shoppers still want to support their local retailers, and many prefer to shop a physical store so they can better examine products before purchasing. That being said, potential customers are searching and researching online before they even step foot in a store. In fact, 81% of customers search online prior to making an in-store purchase. This means your products need to be on the web if you expect to drive traffic to your storefront.
Your Biggest Competitors Are Already Online
71% of customers expect to view in-store inventory online, and your competitor’s are already taking advantage of this by operating E-commerce sites. An online presence showcasing your product selection enables you to level the playing field against the competition. Otherwise, your audience will be flocking towards your competitor’s sites to make that online purchase.
E-COMMERCE GROWS YOUR BUSINESS
When you open up your business online, you open up your business to the world. A lack of time or location restraints means capturing new audiences you wouldn’t be able to reach otherwise. With a top-of-the-line ecommerce site, you can drive sales and achieve a new level of growth for your business.
RETAILERS NEED A STRONG DIGITAL PRESENCE
Check out the stats
In 2016, online Home Furnishings sales grew 7X faster than in-store sales
81% of customers search online prior to making an in-store purchase
-GE Capital Retail Bank
51% of Americans prefer to shop online.
-2017 BigCommerce Survey
71% of customers expect to be able to view in-store inventory online
50% of smartphone users will visit a brick & mortar store within a day of their local search
45% of people searching on computers are looking for in-store product availability online