ARE YOU A RETAILER WHO WANTS TO SELL RUGS OR HOME FURNISHINGS?
THIS IS WHY YOU NEED AN E-COMMERCE SITE YESTERDAY.
Are you tired of everyone telling you to sell rugs online? Or your home furnishings items? Maybe your response is “why sell online when I’m doing just fine?” Believe us, we get it. The idea of keeping up with today’s digital market can seem exhausting, but it really doesn’t have to be. The reality is that an E-commerce site is the best thing you can do for your retail business right now.
Jeff Bezos is a perfect example of a business owner who chose not to settle, but to extend and go beyond his capabilities to do something sustainable. In 1994, he was a Wall Street prodigy but chose to build an e-commerce site and sell books online. This is how he took a simple idea and built one of the biggest e-commerce platforms on the planet. There was a growth of 2300% of users on the internet annually and Jeff saw that untapped opportunity. Jeff saw Amazon as becoming one of the biggest businesses in the world, just like the Amazon river, hence the name. However, despite the growth and increased revenue, the profits would stay down because he saw the profits as a reinvestment into growing the company to even greater heights. You can watch the video here and see how important e-commerce has become.
THE CURRENT LANDSCAPE: WHY SELL RUGS & HOME FURNISHINGS ONLINE?
If you look at the current market landscape, the necessity of selling online becomes increasingly apparent and inarguably vital. Today, customers make 51% of their purchases online and spend an average of 32 hours on the web each month. In 2016 alone, online home furnishings sales grew seven times faster than in-store sales. They have also grown a whopping 503% in a single decade (from 2004-2014).
But It’s not just these impressive growth numbers you should consider… It’s also the fact that the modern customer has new shopping expectations and behaves in a
completely different way than they did even five years ago. Today, 71% of customers expect to be able to view your store’s inventory online. And 81% of customers search online before even stepping foot in a brick and mortar location. If a customer types in the product they want to buy in Google search, and your store doesn’t pop-up in the results, their next action will always be the same: they’ll click on one of your competitor’s sites and the opportunity of a sale is lost.
Seeing the Future
Jeff Bezos saw the untapped opportunity back in the 90’s and now it’s 2017, so you already know the importance of holding up a business in a newly digital world. Now to keep a business successful, you need an e-commerce platform that is seamless and easy to integrate. Your rug business needs to keep up and stay ahead of the times; in other words, digital is keeping retail relevent. RMEcommerce can sync your vendor’s product data to a clean, easy-to-use website that your consumers can access to on their desktop or on mobile. Try out a demo and see how easy it is to build your site and be part of the future.