Product data, cataloging, and inventory is the initial process in setting up an eCommerce website. However, managing and maintaining your product data can be frustrating and difficult. To keep up with the fast-paced world of online selling, businesses need to implement an efficient product inventory and content management system. This is where PIM & PCM come in.
PIM & PCM are two different types of solutions that can help businesses. Product content management (PCM) is offered in almost all e-commerce solutions; it offers data enrichment capabilities like modifying and adding product features and descriptions (i.e., size, images, features). Product information management (PIM) goes a bit further with data components. Let’s go over what these two management systems are and their commonalities and differences.
Product content management goes back to enriching your data and giving it more context and value. This would include the different sizes, images, features, anything to do with classifying your data. PCM helps consolidate the data and publish it. PCM provides the proper environment for marketers, price managers, and product managers to collaborate and publish a rich customer experience (PXM) which is a topic we will touch on next week. Almost all e-commerce sites provide a way for you to manage product content. Users are enabled to control all their content for the different channels in one place. Sites should allow businesses to classify and categorize multiple products for their online channels. For example, RMinnovation’s Databank standardizes the data for you so you can stream it through our RMEcommerce or any other E-commerce site you choose.
Product information management does a bit more and goes further than enrichment with three core components that apply to B2B commerce. PIM systems provide a way of aggregation; enabling businesses to collect and combine data from any number of sources and formats into a single source. PIM also provides a service to the quality of the data, creating consistent, reliable data through standardization. You can then stream it through an API through Datalink. This enables businesses to identify and remedy any data problems. There’s also syndication where data can be pushed out to all types of channels. PIM is focuses on managing how and where the data goes versus PCM which focuses more on the uniqueness and characteristics of data.
Why they matter.
Product data, as we have discussed before, can be very messy and tedious to work with without the proper organization and management system to implement. Choosing which system to use can be tricky to understand. For example, if a vendor needed to consolidate their data for distribution, they would need a PIM solution. Then businesses can have a centralized data system that can go through whichever channels they so please. However, if a vendor has a centralized data system but needs to be able to distribute to a wide variety of channels, they need data cleaning and enhancement to match those channels. That vendor would need a PCM solution.